Marquette Castings

Brand Identity

CLIENT

Brio Product Group

ROLE

Designer

TIME FRAME

2 Months

OVERVIEW

Marquette Castings is a cast iron cookware company founded out of Michigan, with the entire production process based out of the United States. The branding incorporates themes of the iron ore mountains where the ore is sourced and the iron ore dock in Marquette MI. The iconic Lower Harbor Ore Dock (where the logo gets its shield shape) is a symbol of the important role played by the iron ore industry in Marquette MI.

The Marquette Castings logo and brand identity is a modern take on a vintage aesthetic and has the qualities of a timeless and enduring feel.