F3 Cycling

CLIENT

FOCUS

ROLE

TIMEFRAME

Design Lead

3 Months

Web, UX UI

Project overview

F3 Cycling approached Mondo Robot to help redesign an e-commerce website, while also migrating the platform from Squarespace to Shopify. F3 sells high-performance bike mounts and accessories to mount your phone or GPS to your bike. My role as Design Lead on this project was to design and oversee all creative aspects while ensuring the client got the best website possible. You can see the website at F3cycling.com to learn more.

Challenge

Our objective was to design and deploy a fully responsive e-commerce website on a short timeline. Mobile users would be the primary target for this site, and the client needed to have full creative control past the initial launch. Some considerations and constraints include:

Developing within a customized Shopify theme
Building a modular framework that would be flexible for future product launches

Solution

Starting with a mobile-first approach, 5 separate breakpoints were designed. Discovery sessions included user research and inspiration mapping exercises, followed by high-fidelity design comps. The project was engineered in-house by the Mondo Robot team and was well received by the client. Custom modules were designed that the client now has full control over, allowing them to customize the site to meet future needs.